For small business owners · Denver, Colorado
Make your business easier to find, easier to trust, and easier to choose.
I’m Preston Gray. I build websites, customer materials, and simple systems for small businesses — and I do the design, the writing, and the wiring myself. No agency layers, no twelve-person kickoff call. Just the pieces your business needs, built well.
Who this is for
Owner-operated businesses where the person reading this is also the person who answers the phone. If your work is good but your website, your handouts, or your Google listing don’t show it — that’s the gap I close.
- Local service businesses — the trades, cleaners, landscapers, repair shops
- Pharmacies and healthcare storefronts — where I work every day
- Contractors and builders who win work by reputation
- Professional offices — law, accounting, insurance, therapy
- Small teams and solo operators without a marketing person
- Anyone whose current site makes their business look smaller than it is
What I can help with
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01
A website that explains and converts
Most small-business sites fail at one job: telling a stranger what you do, who it’s for, and what to do next. I design and write sites that answer the phone for you — services in plain language, hours and location where people look, and one clear next step on every page.
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02
Getting found locally
When a neighbor searches for what you sell, you should be the answer. I handle the unglamorous plumbing: your Google Business Profile set up and maintained properly, consistent listings, photos that look like your actual business, and a site structured so search engines understand it.
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03
Customer materials people actually keep
Flyers, handouts, service sheets, counter cards, welcome packets. The pieces you hand a customer are marketing that doesn’t stop working when they leave — if they’re clear enough to keep. I write and design them together, so they say one thing well.
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04
Simple follow-up systems
The customers you already earned are the cheapest ones to keep. Request forms that route to the right person, lightweight reporting so you can see what’s working, and follow-up that happens without anyone remembering to do it. I build these small on purpose — sized for your team, not a sales department. I run my own field work on a CRM I built myself.
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05
Cleaning up a confusing site you already have
Sometimes you don’t need a rebuild — you need a rewrite. I’ll go through your existing site page by page, cut what’s in the way, rewrite what’s unclear, and reorganize it around what your customers actually ask you.
Why my approach is different
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Practical, not bloated
You get the pieces that move the needle — not a 40-page strategy deck, not a site with features nobody asked for. If something isn’t worth your money, I’ll say so.
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Grounded in real business development
My day job is growing a pharmacy’s business face to face — provider outreach, reporting, follow-up. I know what it takes to win a customer because I do it in person, weekly. The websites are built from that side of the counter.
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Written for your customers, not for other designers
I have an English degree and I do the writing myself. The measure of your site isn’t how it looks in a portfolio — it’s whether a busy customer understands you in ten seconds.
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Design, copy, and systems — one person, one piece
The words, the design, and the form that routes the request get built together, by the same person. Nothing falls between the writer, the designer, and the developer — there isn’t a between.
Proof, not promises
A few real projects — each one opens as a full case study, and the live sites are a click away.
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Pharmacy · Colorado
Summit Pharmacy
Full website and marketing system: brand, site, print pieces, provider tools, and a refill form that replaced a phone call.
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Pharmacy · Oklahoma City
Bristol Pharmacy
A neighborhood pharmacy’s site rebuilt to feel like its counter: clear services, real faces, no corporate gloss.
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Pharmacy · Little Rock
Pinnacle Rx
A copy and messaging overhaul that put the team front and center — because the people were the pitch all along.
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Custom system
Summit Field Intel
The CRM I designed and built for my own outreach work — proof that the “simple systems” line isn’t theoretical.
See the case study → Internal tool
How it starts
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You tell me what’s wrong
An email in your own words. “Nobody can find us,” “our site embarrasses me,” “patients keep calling to ask things the website should answer” — that’s plenty.
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I look, then tell you what I’d actually do
You get a short, plain-English read on where the gaps are and what’s worth fixing first — with a real price. If the honest answer is “you don’t need me for this,” I’ll say that instead.
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We fix the most important thing first
Small scopes, shipped — not a six-month engagement. Most projects start with one piece done right, and grow only if it earns it.
Tell me what you’re trying to fix.
No forms, no discovery call gauntlet. Write me a plain email about your business and what’s bugging you — I read every one and answer honestly.
hello@preston-gray.com